About Us

HFAB was established in 2013 by Cherry Farcon in Quezon City, Philippines. Her journey began with experimenting on various formulations for a moisturizing oil to prevent stretch marks during pregnancy. After several trials, she discovered a highly effective solution that not only spared her from stretch marks but also maintained her skin's softness and smoothness.

Motivated by the positive outcomes she experienced, Cherry founded HFAB with the intention of sharing the remarkable benefits of her moisturizing oil with other women. Numerous testimonials have since poured in, affirming the significant advantages of HFAB's product.

In 2015, Cherry and her family relocated to the United States, prompting the difficult decision to halt oil production. Despite being in a new country, Cherry continued to receive messages from friends and former clients inquiring about the availability of the moisturizing oil.

While working as a nurse in the United States, Cherry harbored a persistent desire to revive HFAB. Finally, this year in 2024, she made the decision to relaunch HFAB, this time in the United States.

As a company, our aspiration is to introduce the many benefits of HFAB's moisturizing oil to women (and men) across the world in the years ahead.

"Being in a family where stretch marks are a common thing after pregnancy, I promised myself I would find a way to prevent it. When I got pregnant, I was so bothered on what to do on how to prevent stretch marks from appearing on my tummy. I read books, searched the net, asked around, I welcomed any information about how to prevent stretch marks. Honestly, I did not consider lotion and butter because of the fact that oil is actually the more popular option for hydrating dry skin. I found different oils, but only one particular oil worked best for me. I was amazed and happy now, after two pregnancies...no stretch marks on my tummy! I owe it to HFAB's Moisturizing Oil! That is why I decided to offer this oil to everyone to help pregnant women ease the worries of having stretch marks after pregnancy and help women to have softer and smoother skin." - Cherry Farcon (Founder of HFAB)